Top 6 Matillion Alternatives & Competitors
Matillion is a cloud-native ETL/ELT platform that enables data teams to build and manage pipelines across cloud data platforms like Snowflake, Redshift, BigQuery, and Azure Synapse, offering a low-code interface and push-down transformations for efficient data processing.
What is Matillion?
Matillion
Matillion is a cloud-based ETL/ELT solution designed to help data teams create and oversee data pipelines across various cloud data platforms, including Snowflake, Redshift, BigQuery, and Azure Synapse. It features a low-code interface and supports push-down transformations, ensuring efficient and streamlined data processing.
Key Features
- Sync to data warehouses (ETL/ELT)
- UI-based User Experience
Limitations
- Challenging version control and limited visibility of change logs
- Outdated point-and-click interface
- Supports only ETL, lacking Reverse ETL capabilities
- Expensive for the features offered
Pricing
Polytomic utilizes a usage-based pricing structure, allowing customers to buy credits that can be used across its suite of services, including ETL, ELT, CDC streaming, and Reverse ETL. The cost is influenced by several factors, such as the number of data syncs performed and the volume of data transferred. Pricing is also affected by the scale of deployment, the duration of data processing tasks, and the level of support needed. This flexible model ensures that users only pay for the resources they actually use, making it a cost-effective solution for businesses of all sizes.
Why Consider Matillion Alternatives
While Matillion is a well-known ETL tool, it has its limitations that drive users to seek alternatives. Here are some reasons why companies consider other options:
- Difficult version control and visibility of change logs: Matillion's version control capabilities are limited, making it challenging to track changes and maintain a clear history of modifications.
- Legacy point-and-click interface: The user interface can feel outdated and cumbersome, slowing down the workflow for more advanced users who prefer modern, streamlined tools.
- Only ETL (no Reverse ETL): Matillion focuses solely on moving data into your warehouse, lacking the ability to send data back to tools like Salesforce or HubSpot. This forces users to manage additional tools for Reverse ETL needs.
- High cost for features: The pricing for Matillion can be steep, especially when considering the features offered. This can be a significant drawback for companies looking to optimize their budget.
Below is a table breaking down six alternatives to Matillion and their tradeoffs.
Feature-by-Feature Breakdown: Alternatives & Competitors
Top 6 Matillion Alternatives & Competitors
Polytomic
Data teams appreciate our single ETL platform with unified monitoring to centralize all data movement. We have full SQL support and first-class support for infrastructure-as-code.
RevOps and marketing teams use our no-code UI to quickly and independently set up syncs for product data to their CRM and ad platforms.
Built for enterprise scale, Polytomic can be self-hosted, handles billions of rows reliably, and has multi-tenant workspaces with fine-grained access controls.
All the features you need, on the platform that does it all
Replace multiple vendors
One platform for all syncs
Sync only what’s changed
Point and click
SQL query support
Pull from any API
Self-hosting available
Enterprise-ready
Move data between all of your favorite tools
Pricing begins at $500/month
Airbyte
Airbyte is an open-source data integration engine designed to consolidate data in data warehouses, lakes, and databases. It offers a range of solutions including Airbyte Cloud for quick setup, Airbyte Self-Managed Enterprise for secure data movement, and Airbyte Open Source, which is used by over 40,000 companies.
Key Features
- Move data from systems to data warehouses (ETL)
- Large number of included connectors
- Self-serve option
- Large open-source community
Limitations
- Many connectors are only “community-supported”
- Complicated setup procedure
- Fragile and underdeveloped at scale
- Incapable of transferring data from warehouses to SaaS applications (No Reverse ETL)
Pricing
Airbyte offers a range of pricing options, including a free Open Source plan for self-hosting, a volume-based Cloud plan, and capacity-based Team and Enterprise plans. Each plan varies in terms of hosting, sync frequency, and additional features, with the Cloud plan incurring extra costs for more frequent syncs and the Team and Enterprise plans offering multiple add-ons.
Reviews
Airbyte has a rating of 4.5 out of 5 stars based on 49 reviews. Users have reported issues with error reporting and poor documentation. There are also mentions of limited integrations and challenges with certain connectors, such as Google Sheets. Troubleshooting can be frustrating, especially for open-source users, and there are concerns about security when allowing Airbyte IPs to access databases. Check out more of their reviews here.
Polytomic customers that previously used Airbyte cite unreliability as they scale to millions of rows per month.
Hightouch
Hightouch is a reverse ETL and AI platform designed for marketing and personalization, enabling companies to find insights, run campaigns, and build AI agents using their data. It offers an AI Decisioning Platform for lifecycle marketing and a Composable Customer Data Platform (CDP) that is flexible, secure, and quick to deploy, built on top of a data warehouse.
Key Features
- Sync data with Reverse ETL
- Emphasis on AI features and marketing personalization
- Free tier to get started
Limitations
- Does not support syncing to data warehouses (No ETL)
- Excess features and pricing for just Reverse ETL
- Lack of unlimited workspaces
Pricing
Hightouch offers a Starter Plan with a free tier at $0 and a paid tier at $350 per month, billed annually with a 20% discount. For larger teams, the Business Plan features custom pricing tailored to specific needs, including unlimited user seats and advanced personalization features.
Reviews
Hightouch has a rating of 4.6 out of 5 stars. Some users mentioned that Hightouch can be expensive, especially for startups or when using the paid solution extensively. There are comments about the learning curve and the need for better error handling and debugging processes. The UI is sometimes described as confusing and not very intuitive. Error reporting, especially for large batches, needs improvement. Check out more of their reviews here.
Fivetran
Fivetran is a popular ETL tool that moves data from SaaS apps, databases, and files into data warehouses like Snowflake, BigQuery, Databricks, and Redshift.
Key Features
- Widely-known ETL vendor
- Large number of built-in connectors
- Plug-and-play syncing into data warehouses
- Simple to use for smaller businesses
Limitations
- Unable to sync back into SaaS applications (no Reverse ETL)
- Frequent price increases
- High cost at medium scale and beyond
- Limited and unreliable customer support
- Slow response to new connector requests
Pricing
Fivetran provides various pricing options, beginning with a Free Plan at no cost. The Standard Plan is priced at $500 per million monthly active rows (MAR), while the Enterprise Plan costs $667 per million MAR. For those requiring higher security and compliance, the Business Critical Plan is available at $1,067 per million MAR. As of March 2025, bulk sync discounts are applied on a per connector basis rather than across the entire workspace, leading to increased costs for numerous users.
Reviews
Fivetran has an overall rating of 4.2 out of 5 stars. Users have raised concerns about the pricing model, noting that it can become expensive as data volume increases. Additionally, there are complaints about the limited number of connectors and the lack of features in some existing connectors. Customer support has also been a point of contention, with users reporting below-average assistance for more complex issues.
Check out more of their reviews here.
Hevo Data
Hevo Data is a no-code ETL platform that enables users to ingest, transform, and load data from more than 150 sources. It offers a way to manage data workflows without requiring coding skills. The platform supports various data sources, including databases, cloud applications, and more, facilitating the movement and transformation of data across different systems.
Key Features
- ETL data integration for syncing to data warehouses
- Works well at sub 5 million rows/month
- 150+ data sources
- Free tier available at small scale
Limitations
- Issues with scalability even at 5 million rows/month
- Slow support (even the Enterprise plan only offers 1hr support SLA)
- Unreliable for critical infrastructure
- No Reverse ETL offered
Pricing
Hevo Data's pricing structure is well-suited for companies with modest data requirements. They provide a generous free tier that allows up to 1 million events to be synced each month. For those needing more, their starter plan ranges from $299 to $949 per month, accommodating between 5 to 50 million monthly synced events. Additionally, Hevo offers Professional and Business Critical plans, which come with enhanced features for more demanding data needs.
Reviews
Hevo Data has a rating of 4.4 out of 5 stars. Users have enjoyed the low cost, especially for smaller companies. They often mention issues with data inaccuracy, unreliability at scale, and limitations in advanced transformations. Check out more of their reviews here.
Customers who switch from Hevo Data to Polytomic often do so from frustration with sync failures and missing records in the Hevo platform as they scale the amount of data synced.
Census
Census is a Reverse ETL platform that syncs data from your data warehouse to SaaS apps like Salesforce, Hubspot, and ad platforms.
Key Features
- Sync from data warehouse to tools (Reverse ETL)
- Workspaces
- White-label API
Limitations
- Cap on number of synced fields for Professional plan
- Pricing not designed per scale (per field pricing)
- Enterprise plan required for syncs more frequent than 15 minutes
- Cannot sync to data warehouses (No ETL/ELT)
Pricing
Census offers three main pricing plans: the limited free plan, a Professional plan starting at $350/month, and custom Enterprise plans. The Enterprise plan is required for real-time sync capabilities and their “Audience Hub” features.
Reviews
Census has a rating of 4.5 out of 5 stars. Some users find Census to be expensive, especially for medium-to-small companies. There are mentions of feature limitations and missing features. A few users noted that some functionalities, like on-the-fly transformations, are lacking in certain pricing tiers. One review mentioned that the tool is still young and has limited connections to SaaS tools. Check out more of their reviews here.
Why customers are switching to Polytomic
Polytomic combines ETL and Reverse ETL in a single platform so you can move data to and from your data warehouse without managing brittle pipelines across multiple tools.
- Easy for RevOps: Point-and-click pipelines with power-user features like real-time SOQL transformations on Salesforce.
- Loved by Data teams: High-scale CDC streaming, full SQL support, Terraform integration, and a white-label API with native clients.
- Enterprise-ready: Multi-tenant workspaces, fine-grained RBAC, and 50–70% cost savings from platform consolidation. Plus, support from real US-based engineers—in minutes, not days.
