Matched audiences from SQL
Person and company audiences built from your models, not uploaded lists.
LinkedIn Ads
Polytomic connects LinkedIn Ads to your data warehouse, databases, and SaaS tools for advertising ETL and reverse ETL. Replicate campaigns, creatives, and analytics into your data warehouse and other systems, and sync matched audiences from your data warehouse so targeting runs on your own definitions, without writing code.
Company level targeting
Company audiences, which is what makes account based advertising work.
Analytics by several cuts
By campaign, creative, and member company for account level attribution.
Example workflows
Sync target account and lookalike audiences from your data warehouse
What you can sync
Move data between LinkedIn Ads and your data warehouse, databases, and SaaS tools, reading performance out and writing matched audiences back in.
From LinkedIn Ads
Campaigns and campaign groups
Creatives and video ads
Ad analytics by campaign, by creative, and by member company
Ad accounts and account users
Existing audience definitions
To LinkedIn Ads
Person matched audiences
Company matched audiences
Conversions
Adding members to an audience
Removing members from an audience
How it works
Connect LinkedIn Ads and sync in both directions. Pull campaigns, creatives, and analytics into your data warehouse so spend can be measured against pipeline, and push matched audiences back out so targeting runs on segments you defined in SQL.
Company audiences are the distinctive part. Person level targeting exists on every ad platform, but syncing a company audience straight from your CRM target account list is what makes account based advertising practical rather than a quarterly spreadsheet upload.
- Connect LinkedIn Ads by authorizing Polytomic against your ad account
- Read campaigns, campaign groups, creatives, and video ads
- Read analytics by campaign, by creative, and by member company
- Write person matched audiences from your models
- Write company matched audiences for account based targeting
- Monitor sync health, record volume, and failures from one interface
How to set up
Authorize Polytomic against the LinkedIn ad account you want to work with. Reads and audience writes both run through that authorized connection, and the audiences available as destinations are the ones on the account you connected.
How to get connected
- 1In Polytomic, navigate to Connections, then Add Connection, then LinkedIn Ads
- 2Authorize Polytomic against your LinkedIn ad account
- 3Test the connection
- 4For reads, select campaigns, creatives, and the analytics objects you want
- 5For writes, build a model and map it to a person or company audience
- 6Set a schedule and click Save
See the documentation for full setup details.
Frequently asked questions
Why teams choose Polytomic
No engineering required
Set up and manage syncs without writing code.
Flexible data modeling
Use SQL to define exactly what data gets synced.
Handles scale automatically
Supports large datasets with incremental syncs and bulk APIs.
Start syncing your data with LinkedIn Ads in minutes
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