Ten performance reports
Campaign, ad, ad group, keyword, search query, geography, and audience.
Microsoft Ads (Bing Ads)
Polytomic connects Microsoft Ads to your data warehouse, databases, and SaaS tools for search advertising ETL and reverse ETL. Replicate campaigns, keywords, and performance reports into your data warehouse and other systems, and push customer lists and offline conversions back so bidding runs on real outcomes, without writing code.
Audiences that mirror
Lists are replaced to match your segment rather than only growing.
Offline conversions
Send closed revenue back so bidding optimizes on outcomes, not clicks.
Example workflows
Replicate Microsoft Ads performance reports into your data warehouse
What you can sync
Move data between Microsoft Ads and your data warehouse, databases, and SaaS tools, reading campaign performance out and writing audiences and conversions back in.
From Microsoft Ads (Bing Ads)
Accounts, campaigns, ad groups, and ads
Campaign, ad, ad group, and keyword performance reports
Search query performance and ad extension detail reports
Geographic performance and goals and funnels reports
Age and gender and professional demographics audience reports
To Microsoft Ads (Bing Ads)
Customer list audiences
Replace mode, so a list mirrors your segment
Offline conversions
Suppression lists built from CRM and billing data
How it works
Connect Microsoft Ads and sync both ways. Pull the campaign structure and ten performance reports into your data warehouse so spend can be measured against pipeline, and push customer lists and offline conversions back so targeting and bidding use data Microsoft cannot see on its own.
Audience writes support add, remove, and mirror. Mirror removes members no longer present in your model, which is what allows a customer list to shrink as people stop qualifying and makes suppression work as well as targeting.
- Connect Microsoft Ads by signing in and selecting your accounts
- Read accounts, campaigns, ad groups, and ads
- Read ten performance reports covering search, geography, and demographics
- Create or update customer list audiences from your data warehouse segment
- Upload offline conversions for closed loop bidding
- Monitor sync health, record volume, and failures from one interface
How to set up
Authorize Polytomic with Microsoft sign in, then select at least one account you have access to. Manager hierarchies are enumerated, and reports run against the leaf accounts you selected. Customer lists and conversion goals on those accounts become available as write destinations.
How to get connected
- 1In Polytomic, navigate to Connections, then Add Connection, then Microsoft Ads
- 2Sign in with Microsoft and authorize access
- 3Select the accounts you want to work with
- 4For reads, select the entities and performance reports you want
- 5For writes, build a model and map it to a customer list or conversion goal
- 6Set a schedule and click Save
See the documentation for full setup details.
Frequently asked questions
Why teams choose Polytomic
No engineering required
Set up and manage syncs without writing code.
Flexible data modeling
Use SQL to define exactly what data gets synced.
Handles scale automatically
Supports large datasets with incremental syncs and bulk APIs.
Start syncing your data with Microsoft Ads (Bing Ads) in minutes
No credit card required. Free trial available.