Question 1

Can I target companies rather than people?

Accepted Answer

Yes, and it is the strongest reason to pair this with a data warehouse. Company audiences are a distinct target alongside user audiences, and a company can be matched on any of several attributes: company name, LinkedIn page URL, website domain, or email domain. Additional fields such as organisation identifier, stock symbol, industry and location can be supplied to improve matching. If your account list is modelled in Snowflake, it becomes a targetable audience directly.

Question 2

What identifiers work for people?

Accepted Answer

Email address, Google advertising identifier, or a first and last name pair, with optional supporting attributes including job title, company and a two letter country code that improve match confidence. Emails are normalised and hashed for you before upload, and values that arrive already hashed are detected and passed through rather than hashed again, which would prevent them matching anything.

Question 3

Can members be removed from an audience?

Accepted Answer

Yes, through an explicit remove mode alongside add. Worth being clear about the limitation: there is no mirror or replace mode here, so an audience does not automatically converge on your query the way it can on some platforms. If you need an audience to reflect a segment exactly, the usual approach is running a remove sync for those who have dropped out alongside the add sync, rather than expecting a single mode to reconcile it.

Question 4

How are platform rate limits handled?

Accepted Answer

Uploads are batched at up to 5,000 identifiers per request and deliberately throttled below the platform ceiling, at roughly 500 requests a minute for user audiences and 300 for company audiences. That pacing means a large audience build takes time rather than triggering rejections. Activation latency and minimum usable audience size are controlled by the platform and vary by account and match rate, so those are worth confirming in your own account.

Connect Snowflake with LinkedIn Ads

Connect Snowflake and LinkedIn Ads with Polytomic

Company audiences too

Identifiers hashed automatically

Batched and throttled

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Step-by-step integration guide

Connect Snowflake in Polytomic

Connect LinkedIn Ads in Polytomic

Create a sync between Snowflake and LinkedIn Ads

Map fields and enable the sync

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