Dataddo vs Hightouch For ETL/ELT in 2025
Dataddo connects cloud services, business applications, data warehouses, and lakes, while Hightouch is a reverse ETL and AI platform for marketing and personalization. In this article, we'll compare Dataddo and Hightouch to see which one is the best data integration solution.
What are Dataddo and Hightouch?
Dataddo
Dataddo is a no-code ETL platform that connects cloud services, business applications, data warehouses, and lakes.
It offers over 300 connectors and supports real-time data synchronization for both technical and non-technical users.
Hightouch
Hightouch is a reverse ETL and AI platform crafted for marketing and personalization, allowing companies to uncover insights, execute campaigns, and develop AI agents using their data.
It features an AI Decisioning Platform for lifecycle marketing and a Composable Customer Data Platform (CDP) that is adaptable, secure, and quick to deploy, built on top of a data warehouse.
Compare Dataddo and Hightouch
Dataddo
Hightouch
Key Features
- Sync to Warehouse (ETL/ELT)
- Ideal for small data scale
- Sync from Warehouse (Reverse ETL)
Key Features
- Sync your data using Reverse ETL
- Focus on AI capabilities and personalized marketing
- Start with a free tier
Limitations
- No bulk synchronization pricing for ETL
- Platform and API offer limited features
- Reliability issues at scale
- Not designed for enterprise use
Limitations
- Does not support syncing to data warehouses (No ETL)
- Excess features and pricing for just Reverse ETL
- Lack of unlimited workspaces
Pricing
Dataddo offers three primary pricing tiers: Free, Data to Dashboards at $99/month, and Data Anywhere also at $99/month.
The Free plan includes 3 data flows and 100,000 rows per month with weekly syncs, while paid plans provide more data flows, higher row limits, and more frequent syncs, with the Enterprise plan offering custom solutions for larger needs.
Pricing
Hightouch's Starter Plan includes a free tier at $0 and a paid tier at $350 per month, billed annually with a 20% discount.
For larger teams, the Business Plan offers custom pricing tailored to specific needs, featuring unlimited user seats and advanced personalization features.
Reviews
Dataddo boasts an impressive rating of 4.7 out of 5 stars, reflecting high user satisfaction. However, some users have noted that the platform's pricing can be high for certain use cases.
Additionally, there are mentions of limited data source availability, which may impact specific business requirements. Check out more of their reviews here.
Reviews
Hightouch has a rating of 4.6 out of 5 stars. Some users mentioned that Hightouch can be expensive, especially for startups or when using the paid solution extensively.
There are comments about the learning curve and the need for better error handling and debugging processes. The UI is sometimes described as confusing and not very intuitive. Error reporting, especially for large batches, needs improvement. Check out more of their reviews here.
Why customers are switching to Polytomic
Polytomic combines ETL, Reverse ETL, and CDC streaming in a single platform so you can move data to and from your data warehouse without managing multiple ETL tools.
- Loved by Data Teams: One single vendor for all ETL and Reverse ETL, covering high-scale CDC streaming, full SQL support, and Terraform integration.
- Easy for RevOps and Marketing: Point-and-click pipelines with power-user features like real-time SOQL transformations on Salesforce and native integrations with ad platforms.
- Integrations Powering AI Agents: White-label API with native clients for unified ETL; deep integrations with your customers’ GTM stack, finance tools, and data warehouses with fully managed authentication.
- Enterprise-ready: Self-hosting option, multi-tenant workspaces, fine-grained RBAC permissions, high scalability, and 30–50% cost savings from platform consolidation. Plus, support from engineers—in minutes, not days.
What is Polytomic?
Polytomic
Data teams appreciate our single ETL platform with unified monitoring to centralize all data movement. We have full SQL support and first-class support for infrastructure-as-code.
RevOps and marketing teams use our no-code UI to quickly and independently set up syncs for product data to their CRM and ad platforms.
Built for enterprise scale, Polytomic can be self-hosted, handles billions of rows reliably, and has multi-tenant workspaces with fine-grained access controls.
All the features you need, on the platform that does it all
Replace multiple vendors
Reduce costs and simplify workflows
One platform for all syncs
ETL, Reverse ETL, CDC, iPaaS, APIs, and spreadsheets
Sync only what's changed
Save on API limits and compute costs
Point and click
Select and filter your data without writing code
SQL query support
Powerful transformations when you need them
Pull from any API
No more glue code for custom integrations
Self-hosting available
Turnkey deployment to your private cloud
Enterprise-ready
SOC 2, GDPR, permissions, and audit logs
Integrated with your favorite tools
Sync any of your proprietary data from databases, data warehouses, and spreadsheets to the business systems you use.
Pricing begins at $500/month
Standard
Everything in Basic, plus:
- Sync to and from databases, warehouses, spreadsheets, apps, and APIs
- Unlimited users and connections
- Multiple sync destinations
- Live chat support with engineers
Enterprise
Everything in Standard, plus:
- On-prem deployment
- Single sign-on (SSO)
- Dedicated engineer
- Phone support
Get hands-on with Polytomic
See how easy it is to sync data to the tools your team actually uses—no code, no waiting.