Hevo Data vs Hightouch For ETL/ELT in 2025
Hevo Data and Hightouch are pivotal for ETL/ELT solutions, enabling seamless data integration from multiple sources into a unified data warehouse. In this article, we'll compare Hevo and Hightouch to determine which one is the best data integration solution.
What are Hevo Data and Hightouch?
Hevo Data
Hevo is a no-code ETL tool that enables users to ingest, transform, and load data from over 150 sources.
It simplifies the data integration process, making it accessible without the need for coding expertise.
Hightouch
Hightouch is a reverse ETL and AI platform tailored for marketing and personalization, allowing businesses to uncover insights, execute campaigns, and develop AI agents using their data.
It features an AI Decisioning Platform for lifecycle marketing and a Composable Customer Data Platform (CDP) that is adaptable, secure, and swiftly deployable, built on top of a data warehouse.
Feature-by-Feature Breakdown: Alternatives & Competitors
Compare Hevo and Hightouch
Hevo Data
Hightouch
Key Features
- ETL data integration for syncing with data warehouses
- Optimized for under 5 million rows per month
- Supports over 150 data sources
- Free tier available for small-scale usage
Key Features
- Sync your data using Reverse ETL
- Focus on AI capabilities and personalized marketing
- Start with a free tier
Limitations
- Scalability issues, even with 5 million rows per month
- Support is slow, with the Enterprise plan offering only a 1-hour SLA
- Unreliable for critical infrastructure needs
- Lacks Reverse ETL capabilities
Limitations
- Does not support syncing to data warehouses (No ETL)
- Excess features and pricing for just Reverse ETL
- Lack of unlimited workspaces
Pricing
Hevo Data’s pricing is ideal for companies with smaller data needs, offering a generous free tier that allows up to 1 million events to be synced per month.
Their starter plan ranges from $299 to $949 per month, accommodating 5 to 50 million monthly synced events, with Professional and Business Critical plans available for additional features.
Pricing
Hightouch's Starter Plan includes a free tier at $0 and a paid tier at $350 per month, billed annually with a 20% discount.
For larger teams, the Business Plan offers custom pricing tailored to specific needs, featuring unlimited user seats and advanced personalization features.
Reviews
Hevo Data has a rating of 4.4 out of 5 stars. Users have enjoyed the low cost, especially for smaller companies. They often mention issues with data inaccuracy, unreliability at scale, and limitations in advanced transformations. Check out more of their reviews here.
Customers who switch from Hevo Data to Polytomic often do so from frustration with sync failures and missing records in the Hevo platform as they scale the amount of data synced.
Reviews
Hightouch has a rating of 4.6 out of 5 stars. Some users mentioned that Hightouch can be expensive, especially for startups or when using the paid solution extensively.
There are comments about the learning curve and the need for better error handling and debugging processes. The UI is sometimes described as confusing and not very intuitive. Error reporting, especially for large batches, needs improvement. Check out more of their reviews here.
Why customers are switching to Polytomic
Polytomic is a data integration platform that automatically syncs data from various sources into your data warehouse for easy analysis.
- Minimal API usage: Whether you’re syncing to or from Salesforce, HubSpot, or other systems, you will never have to worry about API limits again. Our sync engine automatically syncs incrementally and uses the right bulk APIs, rate limits, and throttling using its smart job queue.
- No coding required: Sync, ETL, Reverse ETL, ELT, CDC stream between databases, data warehouses, spreadsheets, and applications like Salesforce, Zendesk, and others, all without involving engineers. Point, click, and go!
- Custom SQL? No problem: If you need the full power of SQL, we’ve got you covered. You can define the data model of your choice using native SQL against your databases.
- Realtime & scheduled syncs: Automatically move data from databases and spreadsheets to your CRM as soon as it changes at the source, or set up a custom sync schedule of your choice. You’re in control.
What is Polytomic?
Polytomic
Business operations teams can set up powerful syncs without writing code, and data engineers get full SQL support, CDC streaming, Terraform compatibility, and an API. Built for enterprise scale, Polytomic handles billions of rows, complex models, and fine-grained access controls with reliability and speed.
All the features you need, on the platform that does it all
Replace multiple vendors
One platform for all syncs
Sync only what’s changed
Point and click
SQL query support
Pull from any API
Self-hosting available
Enterprise-ready
Move data between all of your favorite tools
Pricing begins at $500/month
