Stitch Data vs Hightouch For ETL/ELT in 2025
Stitch Data moves data from over 140 sources to a data warehouse with minimal IT expertise, while Hightouch is a reverse ETL and AI platform for marketing and personalization. In this article, we'll compare Stitch Data and Hightouch to see which one is the best ETL solution.
What are Stitch Data and Hightouch?
Stitch Data
Stitch Data is a cloud-based ETL service that allows users to move data from over 140 sources to a data warehouse with minimal IT expertise.
In 2018, legacy data provider Qlik acquired the company and integrated Stitch Data with Talend.
Hightouch
Hightouch is a reverse ETL and AI platform crafted for marketing and personalization, allowing companies to uncover insights, execute campaigns, and develop AI agents using their data.
It features an AI Decisioning Platform for lifecycle marketing and a Composable Customer Data Platform (CDP) that is adaptable, secure, and quick to deploy, built on top of a data warehouse.
Compare Stitch Data and Hightouch
Stitch Data
Hightouch
Key Features
- Transfer data from sources to warehouses (ETL)
- No programming needed
- SOC2 compliant
Key Features
- Sync your data using Reverse ETL
- Focus on AI capabilities and personalized marketing
- Start with a free tier
Limitations
- Encountering bugs and instability when scaling
- Slow response to updates in connector APIs
- Absence of Reverse ETL functionality
- Limited growth in support for new connectors
Limitations
- Does not support syncing to data warehouses (No ETL)
- Excess features and pricing for just Reverse ETL
- Lack of unlimited workspaces
Pricing
Stitch Data provides three primary pricing plans: the Standard Plan, which begins at $100 per month, the Advanced Plan, priced at $1,250 per month when billed annually, and the Premium Plan, costing $2,500 per month with annual billing.
Each plan is tailored to meet varying user requirements and data capacities, with features that scale to match the needs of different users.
Pricing
Hightouch's Starter Plan includes a free tier at $0 and a paid tier at $350 per month, billed annually with a 20% discount.
For larger teams, the Business Plan offers custom pricing tailored to specific needs, featuring unlimited user seats and advanced personalization features.
Reviews
Using Stitch Data has a rating of 4.4 out of 5 stars. Users have reported concerns about the reliability of the product and the quality of customer support.
Previous Stitch Data customers cite minimal new work on existing connectors, slow response times to outages, and unwillingness to build new connectors. Check out more of their reviews here.
Reviews
Hightouch has an overall rating of 4.6 out of 5 stars, but some users have noted that it can be expensive, particularly for startups or when using the paid solution extensively. There are also comments about the learning curve, with some users mentioning the need for better error handling and debugging processes.
The UI is sometimes described as confusing and not very intuitive, and error reporting, especially for large batches, needs improvement. Check out more of their reviews here.
Why customers are switching to Polytomic
Polytomic combines ETL, Reverse ETL, and CDC streaming in a single platform so you can move data to and from your data warehouse without managing multiple ETL tools.
- Loved by Data Teams: One single vendor for all ETL and Reverse ETL, covering high-scale CDC streaming, full SQL support, and Terraform integration.
- Easy for RevOps and Marketing: Point-and-click pipelines with power-user features like real-time SOQL transformations on Salesforce and native integrations with ad platforms.
- Integrations Powering AI Agents: White-label API with native clients for unified ETL; deep integrations with your customers’ GTM stack, finance tools, and data warehouses with fully managed authentication.
- Enterprise-ready: Self-hosting option, multi-tenant workspaces, fine-grained RBAC permissions, high scalability, and 30–50% cost savings from platform consolidation. Plus, support from engineers—in minutes, not days.
What is Polytomic?
Polytomic
Data teams appreciate our single ETL platform with unified monitoring to centralize all data movement. We have full SQL support and first-class support for infrastructure-as-code.
RevOps and marketing teams use our no-code UI to quickly and independently set up syncs for product data to their CRM and ad platforms.
Built for enterprise scale, Polytomic can be self-hosted, handles billions of rows reliably, and has multi-tenant workspaces with fine-grained access controls.
All the features you need, on the platform that does it all
Replace multiple vendors
Reduce costs and simplify workflows
One platform for all syncs
ETL, Reverse ETL, CDC, iPaaS, APIs, and spreadsheets
Sync only what's changed
Save on API limits and compute costs
Point and click
Select and filter your data without writing code
SQL query support
Powerful transformations when you need them
Pull from any API
No more glue code for custom integrations
Self-hosting available
Turnkey deployment to your private cloud
Enterprise-ready
SOC 2, GDPR, permissions, and audit logs
Integrated with your favorite tools
Sync any of your proprietary data from databases, data warehouses, and spreadsheets to the business systems you use.
Pricing begins at $500/month
Standard
Everything in Basic, plus:
- Sync to and from databases, warehouses, spreadsheets, apps, and APIs
- Unlimited users and connections
- Multiple sync destinations
- Live chat support with engineers
Enterprise
Everything in Standard, plus:
- On-prem deployment
- Single sign-on (SSO)
- Dedicated engineer
- Phone support
Get hands-on with Polytomic
See how easy it is to sync data to the tools your team actually uses—no code, no waiting.