Hightouch vs Matillion For ETL/ELT in 2025
Hightouch is a reverse ETL and AI platform designed for marketing and personalization, while Matillion is a cloud-native ETL/ELT platform for building and managing pipelines across cloud data platforms. In this article, we'll compare Hightouch and Matillion to see which one is the best ETL solution for a unified data warehouse.
What are Hightouch and Matillion?
Hightouch
Hightouch is a reverse ETL and AI platform crafted for marketing and personalization, allowing companies to uncover insights, execute campaigns, and develop AI agents using their data.
It features an AI Decisioning Platform for lifecycle marketing and a Composable Customer Data Platform (CDP) that is adaptable, secure, and swiftly deployable, built on top of a data warehouse.
Matillion
Matillion is a cloud-native ETL/ELT platform that empowers data teams to construct and oversee pipelines across cloud data platforms like Snowflake, Redshift, BigQuery, and Azure Synapse.
It features a low-code interface and push-down transformations for streamlined data processing.
Compare Hightouch and Matillion
Hightouch
Matillion
Key Features
- Sync your data using Reverse ETL
- Focus on AI capabilities and personalized marketing
- Start with a free tier
Key Features
- Sync to Warehouse (ETL/ELT)
- Contemporary User Experience
Limitations
- Does not support syncing to data warehouses (No ETL)
- Too many features and high pricing for just Reverse ETL
- Does not offer unlimited workspaces
Limitations
- Challenging version control and limited visibility of change logs
- Outdated point-and-click interface
- Supports only ETL, lacking Reverse ETL capabilities
- Expensive for the features offered
Pricing
Hightouch's Starter Plan includes a free tier at $0 and a paid tier at $350 per month, billed annually with a 20% discount.
For larger teams, the Business Plan offers custom pricing tailored to specific needs, featuring unlimited user seats and advanced personalization features.
Pricing
Matillion's pricing model is consumption-based, where users buy credits that can be used for both Matillion ETL and Data Loader services, with costs influenced by virtual core hours for ETL processing and the volume of data rows for loading.
Pricing is also affected by deployment size, execution runtime, and support needs, making it flexible to accommodate different business requirements.
Reviews
Hightouch has a rating of 4.6 out of 5 stars. Some users mentioned that Hightouch can be expensive, especially for startups or when using the paid solution extensively.
There are comments about the learning curve and the need for better error handling and debugging processes. The UI is sometimes described as confusing and not very intuitive. Error reporting, especially for large batches, needs improvement. Check out more of their reviews here.
Reviews
Matillion has a rating of 4.4 out of 5 stars. Users have reported challenges with version control, particularly when merging branches, and have noted that certain components are less versatile, leading to reliance on custom SQL scripts.
Some reviews mention a steep learning curve for advanced features and limitations in testing capabilities. Check out more of their reviews here.
Why customers are switching to Polytomic
Polytomic unifies ETL/ELT, Reverse ETL, and database CDC into a single platform—so your data moves in and out of the data warehouse without relying on multiple vendors.
- Built for Data Teams: Consolidate your ETL and Reverse ETL needs with one solution. Polytomic handles high-throughput CDC streaming, full SQL transformations, and support for infrastructure-as-code.
- RevOps and Marketing-Friendly: Launch data pipelines to your CRM and ad platforms in minutes with an intuitive UI, plus advanced tools like live SOQL transformations on Salesforce data.
- API for AI & Product Teams: Deliver embedded customer integrations via our white-labeled native API. Polytomic supports seamless syncing into customer CRMs and data warehouses with built-in auth and integrations with the whole GTM stack.
- Enterprise-Grade: Deploy on-prem or in the cloud, manage complex orgs with multi-tenant workspaces and fine-grained RBAC permissions, and cut costs by 30–50% through platform consolidation. Backed by fast, responsive support from real data engineers.
What is Polytomic?
Polytomic
Data teams appreciate our single ETL platform with unified monitoring to centralize all data movement. We have full SQL support and first-class support for infrastructure-as-code.
RevOps and marketing teams use our no-code UI to quickly and independently set up syncs for product data to their CRM and ad platforms.
Built for enterprise scale, Polytomic can be self-hosted, handles billions of rows reliably, and has multi-tenant workspaces with fine-grained access controls.
All the features you need, on the platform that does it all
Replace multiple vendors
Reduce costs and simplify workflows
One platform for all syncs
ETL, Reverse ETL, CDC, iPaaS, APIs, and spreadsheets
Sync only what's changed
Save on API limits and compute costs
Point and click
Select and filter your data without writing code
SQL query support
Powerful transformations when you need them
Pull from any API
No more glue code for custom integrations
Self-hosting available
Turnkey deployment to your private cloud
Enterprise-ready
SOC 2, GDPR, permissions, and audit logs
Integrated with your favorite tools
Sync any of your proprietary data from databases, data warehouses, and spreadsheets to the business systems you use.
Pricing begins at $500/month
Standard
Everything in Basic, plus:
- Sync to and from databases, warehouses, spreadsheets, apps, and APIs
- Unlimited users and connections
- Multiple sync destinations
- Live chat support with engineers
Enterprise
Everything in Standard, plus:
- On-prem deployment
- Single sign-on (SSO)
- Dedicated engineer
- Phone support
Get hands-on with Polytomic
See how easy it is to sync data to the tools your team actually uses—no code, no waiting.