Custom audience sync
Add, remove, or mirror audience membership from a data warehouse segment.
Facebook Ads
Polytomic connects Facebook Ads to your data warehouse, databases, and SaaS tools for ETL and reverse ETL. Replicate campaigns, ad sets, ads, and insights into your data warehouse and other systems, and sync audiences and conversion events from your data warehouse back into Meta, without writing code.
Server side conversions
Send website and offline conversion events with value and order detail.
Insights with breakdowns
Ad insights split by country, platform, device, age, gender, and placement.
Example workflows
Sync customer segments from your data warehouse into custom audiences
What you can sync
Move data between Facebook Ads and your data warehouse, databases, and SaaS tools, reading reporting out and writing audiences and conversions back in.
From Facebook Ads
Campaigns, ad sets, and ads
Ad creatives, images, and videos
Ad insights with spend, impressions, and actions
Breakdowns by country, platform, device, age, and gender
Publisher platform and impression device breakdowns
To Facebook Ads
New custom audiences created and populated
Add, remove, or mirror membership on an existing audience
Email, phone, external ID, name, address, and advertiser ID
Website and physical store conversion events
Automatic hashing of personal identifiers before upload
How it works
Connect Facebook Ads with OAuth and sync in both directions. Pull campaigns, ads, and insights into your data warehouse so spend can be joined to revenue, and push audiences and conversion events back to Meta so targeting and optimization reflect what you actually know about your customers.
Identifiers are hashed before upload, which is what Meta requires. Mirror mode is the option worth knowing about: it keeps a custom audience exactly matching a data warehouse segment, removing people who no longer qualify rather than only adding new ones.
- Connect with OAuth, or bring your own system user token
- Read campaigns, ad sets, ads, creatives, and insights with breakdowns
- Create a custom audience, or write membership to an existing one
- Choose add, remove, or mirror for audience membership
- Send website and offline conversion events with value and currency
- Monitor sync health, record volume, and failures from one interface
How to set up
Polytomic connects through Facebook Login for Business, exchanging your authorization for a long lived token. If your security team prefers, you can supply a system user token instead and choose the Graph API version. Either way the credential needs ads management, ads read, business management, and insights read permissions plus access to the relevant ad accounts.
How to get connected
- 1In Polytomic, navigate to Connections, then Add Connection, then Facebook Ads
- 2Click Connect and authorize through Facebook Login for Business
- 3Or paste a system user token and select a Graph API version
- 4Grant access to the ad accounts and datasets you need
- 5Test the connection
- 6Select reporting objects, or create an audience or conversion sync
See the documentation for full setup details.
Frequently asked questions
Why teams choose Polytomic
No engineering required
Set up and manage syncs without writing code.
Flexible data modeling
Use SQL to define exactly what data gets synced.
Handles scale automatically
Supports large datasets with incremental syncs and bulk APIs.
Start syncing your data with Facebook Ads in minutes
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