Floodlight activities synced automatically
New Floodlight activities in a connected account appear as upload targets without reconfiguring the sync.
Google Search Ads 360
Polytomic connects your data warehouse, databases, and SaaS tools to Google Search Ads 360 for reverse ETL. Send offline conversions like closed deals and product signups into Search Ads 360 as Floodlight conversions, without writing code.
Matching without a click ID
Attribute Data Manager conversions with a hashed email, phone number, or postal address when no click ID reached your warehouse.
Legacy and Data Manager uploads
Upload through the classic Conversion API or Google's newer Data Manager API, whichever your Search Ads 360 setup supports.
Example workflows
Send closed-won revenue from your CRM into Search Ads 360 as Floodlight conversions
What you can sync
Search Ads 360 is supported as a destination. Send conversions from your data warehouse, databases, and CRM into Search Ads 360 as Floodlight conversions.
To Google Search Ads 360
Floodlight conversions with revenue, currency, and quantity
Click, display click, or match ID attribution
Campaign, ad group, keyword, or ad ID attribution
Hashed email, phone, and address matching
Per-account Floodlight activity targets, including all events
How it works
Connect Search Ads 360 and choose the client accounts that receive conversions. Polytomic creates a destination for every enabled Floodlight activity in each account, plus an all events option. Map conversion ID, timestamp, and value fields from your data warehouse, database, or CRM to send them as Floodlight conversions.
Search Ads 360 supports two conversion upload paths. The classic Conversion API attributes by click ID or by a keyword, ad, or ad group identifier. Google's newer Data Manager API adds matching by hashed email, phone, or postal address, but only for accounts linked to a Campaign Manager 360 Floodlight configuration.
- Upload conversions through the classic Conversion API or Data Manager API
- New Floodlight activities appear as upload targets automatically
- Attribute by click ID, keyword ID, ad ID, or ad group ID
- Match conversions by hashed email, phone, or postal address
- Send every conversion through one all events target
- Conversions upload as new records; updates are not supported
How to set up
Authorize Polytomic to access your Search Ads 360 account through Google OAuth. Select the client accounts that can receive Floodlight conversions.
How to get connected
- 1In Polytomic, go to Connections, click Add connection, and select Google Search Ads 360
- 2Click Connect to Google Search Ads 360 and complete the OAuth flow
- 3Select the client accounts to enable for conversion uploads, then click Save
Frequently asked questions
Why teams choose Polytomic
No engineering required
Set up and manage syncs without writing code.
Flexible data modeling
Use SQL to define exactly what data gets synced.
Handles scale automatically
Supports large datasets with incremental syncs and bulk APIs.
Start syncing your data with Google Search Ads 360 in minutes
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