Warehouse attributes on site
Personalize on account tier, usage, and lifecycle stage from your models.
Intellimize
Polytomic connects your data warehouse, databases, and SaaS tools to Intellimize for website personalization reverse ETL. Push account tiers, lifecycle stages, and product usage signals from your data warehouse and other systems so your website can personalize on data it could never see on its own, without writing code.
Segments you define
Audience logic lives in SQL, not duplicated in another tool's UI.
Kept current on a schedule
Attributes refresh as your models refresh rather than going stale.
Example workflows
Personalize by account tier and plan from your data warehouse
What you can sync
Intellimize is supported as a destination. Push audience attributes from your data warehouse, databases, and SaaS tools into Intellimize so personalization can target on them.
From your sources
Data warehouses including Snowflake, BigQuery, and Databricks
Databases including PostgreSQL and MySQL
CRMs including Salesforce and HubSpot
Product analytics including Amplitude and Mixpanel
To Intellimize
Visitor and account attributes for targeting
Audience membership defined by your models
Firmographic fields such as industry, size, and region
Lifecycle and plan fields such as tier, trial state, and renewal date
How it works
Build the audience in your data warehouse, where you already have billing, product usage, and CRM data in one place, then sync the resulting attributes into Intellimize so personalization rules can target on them.
The value is that the segment definition stays in SQL rather than being rebuilt in a second interface. You define who qualifies once, in the same place the rest of your reporting is defined, and Intellimize receives the result on a schedule.
- Connect Intellimize as a destination
- Build the audience or attribute set as a model in your data warehouse
- Map model columns to visitor and account attributes
- Choose the identifier your website already sets
- Sync on a schedule so attributes refresh with your models
- Monitor sync health, record volume, and failures from one interface
How to set up
Intellimize is a write destination in Polytomic. Once connected you build a model over your data warehouse or database and map its columns onto the attributes Intellimize targets on, matching on the identifier your site already sets for a visitor.
How to get connected
- 1In Polytomic, navigate to Connections, then Add Connection, then Intellimize
- 2Supply your Intellimize credentials
- 3Test the connection
- 4Build a model over your data warehouse or database
- 5Map model fields to Intellimize attributes and pick your identifier
- 6Set a schedule and click Save
See the documentation for full setup details.
Frequently asked questions
Why teams choose Polytomic
No engineering required
Set up and manage syncs without writing code.
Flexible data modeling
Use SQL to define exactly what data gets synced.
Handles scale automatically
Supports large datasets with incremental syncs and bulk APIs.
Start syncing your data with Intellimize in minutes
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