The full activity history
Opens, clicks, form fills, score changes, and dozens more as own tables.
Marketo
Polytomic connects Marketo to your data warehouse, databases, and SaaS tools for marketing automation ETL and reverse ETL. Replicate leads, activities, programs, and campaigns into your data warehouse and other systems, and push scores and segments back onto leads and static lists, without writing code.
Your lead fields, all of them
Marketo instances accumulate fields, and they come through as they are.
Static list membership
Drive a Marketo static list from a segment defined in your data warehouse.
Example workflows
Replicate Marketo leads and activities into your data warehouse
What you can sync
Move data between Marketo and your data warehouse, databases, and SaaS tools, reading leads and activity out and writing scores and list membership back in.
From Marketo
Leads with the full field set on your instance
Activities including opens, clicks, form fills, and score changes
Programs and campaigns
Lists and their membership
Activity type definitions
To Marketo
Leads, updated or created from your models
Static list membership
Scores and custom lead fields
Update and create or update
How it works
Connect Marketo and sync in either direction. Pull leads, the full activity history, programs, campaigns, and lists into your data warehouse, and push computed scores, segments, and static list membership back so campaigns run on logic you own.
Activities are where the depth is. Each activity type arrives as its own table, covering everything from email opens and clicks to form fills, score changes, webinar interactions, and nurture transitions, which is what makes real attribution modelling possible.
- Connect Marketo with API credentials for your instance
- Read leads with the full field set your instance has accumulated
- Read activities, each type as its own table
- Read programs, campaigns, lists, and activity type definitions
- Write scores and fields back onto leads, and manage static list membership
- Monitor sync health, record volume, and failures from one interface
How to set up
Create an API user and service in Marketo, then supply the credentials to Polytomic. Once connected, the lead, activity, program, campaign, and list objects appear for selection, and Marketo becomes available as a destination.
How to get connected
- 1In Marketo, create an API user and a custom service to obtain credentials
- 2In Polytomic, navigate to Connections, then Add Connection, then Marketo
- 3Enter the client ID, client secret, and instance endpoint
- 4Test the connection
- 5Select the objects you need, leaving lists out if you do not use them
- 6Choose a destination, set a schedule, and click Save
See the documentation for full setup details.
Frequently asked questions
Why teams choose Polytomic
No engineering required
Set up and manage syncs without writing code.
Flexible data modeling
Use SQL to define exactly what data gets synced.
Handles scale automatically
Supports large datasets with incremental syncs and bulk APIs.
Start syncing your data with Marketo in minutes
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