Multiple ways to match
Match audience members and conversions on an email, a hashed email, a customer ID, a device ID, or Rokt's own click ID, whichever a record carries.
Rokt
Polytomic connects your data warehouse, databases, and other systems to Rokt for reverse ETL. Sync audience membership and conversion events into Rokt so your campaigns reach the right people, without writing code.
Add or remove members
Grow or shrink a Rokt custom audience from the same sync, so warehouse segment changes stay current in Rokt.
Click ID attribution
Pass Rokt's own click ID through on a conversion so it attributes back to the exact placement that drove it.
Example workflows
Push a lifecycle segment into Rokt as a custom audience
What you can sync
Rokt is supported as a destination. Send audience membership and conversion events from your data warehouse, databases, and other systems into Rokt.
To Rokt
Custom audience membership, added or removed by record
Conversion and purchase events for attribution
Matching on email, hashed email, customer ID, or click ID
Mobile device identifiers including IDFA and GAID
Custom event attributes and audience traits
How it works
Connect Rokt with an API key and secret, then map a model to either Rokt's audience API or its events API. Audience syncs add or remove members from a named custom audience; event syncs send conversions with the identifiers Rokt uses for matching.
Every record needs at least one identifier Rokt can match on: an email, a hashed email, a customer ID, a device ID, or Rokt's own click ID. Polytomic checks for that before a sync runs, so a mapping mistake surfaces immediately instead of records silently disappearing in Rokt.
- Map an Audience ID field to add records to Rokt audiences
- Match members on email, a hashed email, or a customer ID
- Or match using Rokt's own click ID or a device ID
- Choose to add or remove members from the same sync
- Attach Rokt's click ID to a conversion for attribution
- Records missing every identifier are rejected before they sync
How to set up
Rokt authenticates connections with an API key and secret. Generate a set in Rokt, then enter them when you add the connection in Polytomic.
How to get connected
- 1In Rokt, generate an API key and secret for Polytomic to use
- 2In Polytomic, go to Connections, click Add connection, and select Rokt
- 3Enter the API key and secret, then click Save
Frequently asked questions
Why teams choose Polytomic
No engineering required
Set up and manage syncs without writing code.
Flexible data modeling
Use SQL to define exactly what data gets synced.
Handles scale automatically
Supports large datasets with incremental syncs and bulk APIs.
Start syncing your data with Rokt in minutes
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