Fivetran vs Matillion For ETL/ELT in 2025
Fivetran moves data from SaaS apps, databases, and files into data warehouses like Snowflake, BigQuery, Databricks, and Redshift, while Matillion enables data teams to build and manage pipelines across cloud data platforms with a low-code interface and push-down transformations. This article compares Fivetran and Matillion to see which one is the best ETL solution.
What are Fivetran and Matillion?
Fivetran
Fivetran is a widely-used ETL tool that transfers data from SaaS applications, databases, and files into data warehouses such as Snowflake, BigQuery, Databricks, and Redshift.
It simplifies the process of moving data, ensuring seamless integration with various data storage solutions.
Matillion
Matillion is a cloud-native ETL/ELT platform that empowers data teams to construct and oversee pipelines across cloud data platforms like Snowflake, Redshift, BigQuery, and Azure Synapse.
It features a low-code interface and push-down transformations for streamlined data processing.
Compare Fivetran and Matillion
Fivetran
Matillion
Key Features
- Renowned ETL provider
- Extensive array of built-in connectors
- Effortless syncing into data warehouses
- Ideal for smaller businesses due to its simplicity
Key Features
- Sync to Warehouse (ETL/ELT)
- Contemporary User Experience
Limitations
- Cannot sync back into SaaS applications (lacks Reverse ETL functionality)
- Prices are frequently increased
- Expensive at medium scale and larger
- Customer support is limited and often unreliable
- Slow to respond to requests for new connectors
Limitations
- Challenging version control and limited visibility of change logs
- Outdated point-and-click interface
- Supports only ETL, lacks Reverse ETL capabilities
- Expensive for the features offered
Pricing
Fivetran provides various pricing plans, beginning with a Free Plan at $0, a Standard Plan at $500 per million monthly active rows (MAR), an Enterprise Plan at $667 per million MAR, and a Business Critical Plan at $1,067 per million MAR.
As of March 2025, their bulk sync discounts are applied per connector rather than across the entire workspace, leading to higher costs for numerous users.
Pricing
Matillion's pricing model is consumption-based, where users buy credits that can be used for both Matillion ETL and Data Loader services, with costs influenced by virtual core hours for ETL processing and the volume of data rows for loading.
Pricing is also affected by deployment size, execution runtime, and support needs, making it flexible to accommodate various business requirements.
Reviews
Using Fivetran has an overall rating of 4.2 out of 5 stars. Users have expressed concerns about the pricing model, limited connectors, and customer support.
Check out more of their reviews here.
Reviews
Matillion has garnered a rating of 4.4 out of 5 stars. Users have highlighted challenges with version control, especially when merging branches, and noted that certain components lack versatility, leading to a reliance on custom SQL scripts.
Some reviews also mention a steep learning curve for advanced features and limitations in testing capabilities. Check out more of their reviews here.
Why customers are switching to Polytomic
Polytomic combines ETL, Reverse ETL, and CDC streaming in a single platform so you can move data to and from your data warehouse without managing multiple ETL tools.
- Loved by Data Teams: One single vendor for all ETL and Reverse ETL, covering high-scale CDC streaming, full SQL support, and Terraform integration.
- Easy for RevOps and Marketing: Point-and-click pipelines with power-user features like real-time SOQL transformations on Salesforce and native integrations with ad platforms.
- Integrations Powering AI Agents: White-label API with native clients for unified ETL; deep integrations with your customers’ GTM stack, finance tools, and data warehouses with fully managed authentication.
- Enterprise-ready: Self-hosting option, multi-tenant workspaces, fine-grained RBAC permissions, high scalability, and 30–50% cost savings from platform consolidation. Plus, support from engineers—in minutes, not days.
What is Polytomic?
Polytomic
Data teams appreciate our single ETL platform with unified monitoring to centralize all data movement. We have full SQL support and first-class support for infrastructure-as-code.
RevOps and marketing teams use our no-code UI to quickly and independently set up syncs for product data to their CRM and ad platforms.
Built for enterprise scale, Polytomic can be self-hosted, handles billions of rows reliably, and has multi-tenant workspaces with fine-grained access controls.
All the features you need, on the platform that does it all
Replace multiple vendors
Reduce costs and simplify workflows
One platform for all syncs
ETL, Reverse ETL, CDC, iPaaS, APIs, and spreadsheets
Sync only what's changed
Save on API limits and compute costs
Point and click
Select and filter your data without writing code
SQL query support
Powerful transformations when you need them
Pull from any API
No more glue code for custom integrations
Self-hosting available
Turnkey deployment to your private cloud
Enterprise-ready
SOC 2, GDPR, permissions, and audit logs
Integrated with your favorite tools
Sync any of your proprietary data from databases, data warehouses, and spreadsheets to the business systems you use.
Pricing begins at $500/month
Standard
Everything in Basic, plus:
- Sync to and from databases, warehouses, spreadsheets, apps, and APIs
- Unlimited users and connections
- Multiple sync destinations
- Live chat support with engineers
Enterprise
Everything in Standard, plus:
- On-prem deployment
- Single sign-on (SSO)
- Dedicated engineer
- Phone support
Get hands-on with Polytomic
See how easy it is to sync data to the tools your team actually uses—no code, no waiting.