Fivetran vs Rivery.io For ETL/ELT in 2025
Fivetran moves data from SaaS apps, databases, and files into data warehouses like Snowflake, BigQuery, Databricks, and Redshift, while Rivery unifies data ingestion, transformation, orchestration, and activation with over 200 pre-built connectors. This article compares Fivetran and Rivery to see which one is the best ETL solution for your stack.
What are Fivetran and Rivery.io?
Fivetran
Fivetran is a widely-used ETL tool that transfers data from SaaS applications, databases, and files into data warehouses such as Snowflake, BigQuery, Databricks, and Redshift.
It simplifies the process of moving data, ensuring seamless integration and accessibility for various business needs.
Rivery.io
Rivery.io is a fully-managed ELT platform that integrates data ingestion, transformation, orchestration, and activation.
It offers over 200 pre-built connectors and supports both code and no-code workflows for creating data pipelines.
Compare Fivetran and Rivery.io
Fivetran
Rivery.io
Key Features
- Renowned ETL provider
- Extensive array of built-in connectors
- Effortless syncing into data warehouses
- Ideal for smaller businesses
Key Features
- Sync to Warehouse (ETL/ELT)
- Ideal for small data scale
Limitations
- Inability to sync data back into SaaS applications (lacks Reverse ETL functionality)
- Frequent increases in pricing
- High costs for medium-scale operations and beyond
- Customer support is limited and often unreliable
- Slow to respond to requests for new connectors
Limitations
- Supports only ETL processes, lacking Reverse ETL capabilities
- May not be reliable when scaled up
Pricing
Fivetran provides various pricing plans, beginning with a Free Plan at $0, a Standard Plan at $500 per million monthly active rows (MAR), an Enterprise Plan at $667 per million MAR, and a Business Critical Plan at $1,067 per million MAR.
As of March 2025, their bulk sync discounts are applied per connector rather than across the entire workspace, leading to higher costs for many users.
Pricing
Rivery's pricing is usage-based, measured in BDU credits, starting at $0.90 per credit, with four plans: Base (free), Professional, Pro Plus, and Enterprise.
Each plan offers different features, including the number of environments, user access, and sync frequencies, with higher-tier plans providing advanced capabilities like high-frequency syncs and enhanced security options.
Reviews
Fivetran has an overall rating of 4.2 out of 5 stars. Users have expressed concerns about the pricing model, limited connectors, and customer support.
Check out more of their reviews here.
Reviews
Rivery.io has garnered positive feedback, with users appreciating its robust features and ease of use. However, some have noted limitations in customization options, occasional performance issues, and a complex pricing structure.
Additionally, there are mentions of insufficient documentation, which can be a hurdle for new users. Check out more of their reviews here.
Why customers are switching to Polytomic
Polytomic combines ETL, Reverse ETL, and CDC streaming in a single platform so you can move data to and from your data warehouse without managing multiple ETL tools.
- Loved by Data Teams: One single vendor for all ETL and Reverse ETL, covering high-scale CDC streaming, full SQL support, and Terraform integration.
- Easy for RevOps and Marketing: Point-and-click pipelines with power-user features like real-time SOQL transformations on Salesforce and native integrations with ad platforms.
- Integrations Powering AI Agents: White-label API with native clients for unified ETL; deep integrations with your customers’ GTM stack, finance tools, and data warehouses with fully managed authentication.
- Enterprise-ready: Self-hosting option, multi-tenant workspaces, fine-grained RBAC permissions, high scalability, and 30–50% cost savings from platform consolidation. Plus, support from engineers—in minutes, not days.
What is Polytomic?
Polytomic
Data teams appreciate our single ETL platform with unified monitoring to centralize all data movement. We have full SQL support and first-class support for infrastructure-as-code.
RevOps and marketing teams use our no-code UI to quickly and independently set up syncs for product data to their CRM and ad platforms.
Built for enterprise scale, Polytomic can be self-hosted, handles billions of rows reliably, and has multi-tenant workspaces with fine-grained access controls.
All the features you need, on the platform that does it all
Replace multiple vendors
Reduce costs and simplify workflows
One platform for all syncs
ETL, Reverse ETL, CDC, iPaaS, APIs, and spreadsheets
Sync only what's changed
Save on API limits and compute costs
Point and click
Select and filter your data without writing code
SQL query support
Powerful transformations when you need them
Pull from any API
No more glue code for custom integrations
Self-hosting available
Turnkey deployment to your private cloud
Enterprise-ready
SOC 2, GDPR, permissions, and audit logs
Integrated with your favorite tools
Sync any of your proprietary data from databases, data warehouses, and spreadsheets to the business systems you use.
Pricing begins at $500/month
Standard
Everything in Basic, plus:
- Sync to and from databases, warehouses, spreadsheets, apps, and APIs
- Unlimited users and connections
- Multiple sync destinations
- Live chat support with engineers
Enterprise
Everything in Standard, plus:
- On-prem deployment
- Single sign-on (SSO)
- Dedicated engineer
- Phone support
Get hands-on with Polytomic
See how easy it is to sync data to the tools your team actually uses—no code, no waiting.